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TheStreet Open House

Six Flags Entertainment Partners With Capcom® And GameStop To Create Resident Evil® 6 Flags Night During Fright Fest

Stocks in this article: SIX

GRAND PRAIRIE, Texas, Aug. 27, 2012 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Capcom U.S.A., Inc. announced today a groundbreaking partnership in support of Capcom®'s Resident Evil® 6 game launch, set to be released on October 2, 2012. In support of the launch, Six Flags will brand October 6, 2012 as Resident Evil 6 Flags Night, with perks for consumers who pre-order or purchase the game, exclusively at GameStop.

Beginning August 30, 2012, any consumer who pre-orders Resident Evil 6 at GameStop stores or GameStop.com will receive a special Six Flags ticket offer with exclusive benefits for the October 6 th Resident Evil 6 Flags Night, including:

  • Admission discount for Six Flags Fright Fest (discount varies by market)
  • One free haunted attraction voucher
  • Exclusive ride time on certain Six Flags' coasters

 

All guests, 17 years of age and older, will have the ability to play Resident Evil 6 with interactive game demo stations at the theme parks and win Resident Evil 6 prizes from branded street teams on the event date.

In addition, Six Flags will host the Resident Evil 6: Fright Fest Getaway national sweepstakes, for the chance to win a fly-away VIP trip for two to any Six Flags US Theme Park to experience Fright Fest this Halloween season, including admission tickets, front line privileges, meal vouchers and Resident Evil 6 merchandise.   

"This unique promotion is truly one of the most creative and exciting programs Six Flags has developed with a partner around our Fright Fest event," said David McKillips, senior vice president of corporate alliances for Six Flags. "The program fully demonstrates how our media networks can be tailored for a specific demographic, and how our partnership model can help raise awareness in our parks and drive sales with a retail partner; we're thrilled to be partnering with Capcom and GameStop on the release of Resident Evil 6."

The event and sweepstakes promotion will be supported with a fully integrated media campaign including custom television commercials airing on Six Flags TV and GameStop TV's digital out-of-home television networks, plus signage through Six Flags in-park Media Networks, online and social efforts by Six Flags, GameStop and Capcom.

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