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GRAND PRAIRIE, Texas,
Aug. 27, 2012 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Capcom
U.S.A., Inc. announced today a groundbreaking partnership in support of Capcom®'s
Resident Evil® 6 game launch, set to be released on
October 2, 2012. In support of the launch, Six Flags will brand
October 6, 2012 as
Resident Evil 6 Flags Night, with perks for consumers who pre-order or purchase the game, exclusively at GameStop.
August 30, 2012, any consumer who pre-orders
Resident Evil 6 at GameStop stores or GameStop.com will receive a special Six Flags ticket offer with exclusive benefits for the
October 6thResident Evil6 Flags Night, including:
Admission discount for Six Flags Fright Fest (discount varies by market)
One free haunted attraction voucher
Exclusive ride time on certain Six Flags' coasters
All guests, 17 years of age and older, will have the ability to play
Resident Evil 6 with interactive game demo stations at the theme parks and win
Resident Evil 6 prizes from branded street teams on the event date.
In addition, Six Flags will host the
Resident Evil 6: Fright Fest Getaway national sweepstakes, for the chance to win a fly-away VIP trip for two to any Six Flags US Theme Park to experience Fright Fest this
Halloween season, including admission tickets, front line privileges, meal vouchers and
Resident Evil 6 merchandise.
"This unique promotion is truly one of the most creative and exciting programs Six Flags has developed with a partner around our Fright Fest event," said
David McKillips, senior vice president of corporate alliances for Six Flags. "The program fully demonstrates how our media networks can be tailored for a specific demographic, and how our partnership model can help raise awareness in our parks and drive sales with a retail partner; we're thrilled to be partnering with Capcom and GameStop on the release of
Resident Evil 6."
The event and sweepstakes promotion will be supported with a fully integrated media campaign including custom television commercials airing on Six Flags TV and GameStop TV's digital out-of-home television networks, plus signage through Six Flags in-park Media Networks, online and social efforts by Six Flags, GameStop and Capcom.