This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Six Flags Entertainment Partners With Capcom® And GameStop To Create Resident Evil® 6 Flags Night During Fright Fest

Stocks in this article: SIX

GRAND PRAIRIE, Texas, Aug. 27, 2012 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Capcom U.S.A., Inc. announced today a groundbreaking partnership in support of Capcom®'s Resident Evil® 6 game launch, set to be released on October 2, 2012. In support of the launch, Six Flags will brand October 6, 2012 as Resident Evil 6 Flags Night, with perks for consumers who pre-order or purchase the game, exclusively at GameStop.

Beginning August 30, 2012, any consumer who pre-orders Resident Evil 6 at GameStop stores or will receive a special Six Flags ticket offer with exclusive benefits for the October 6 th Resident Evil 6 Flags Night, including:

  • Admission discount for Six Flags Fright Fest (discount varies by market)
  • One free haunted attraction voucher
  • Exclusive ride time on certain Six Flags' coasters


All guests, 17 years of age and older, will have the ability to play Resident Evil 6 with interactive game demo stations at the theme parks and win Resident Evil 6 prizes from branded street teams on the event date.

In addition, Six Flags will host the Resident Evil 6: Fright Fest Getaway national sweepstakes, for the chance to win a fly-away VIP trip for two to any Six Flags US Theme Park to experience Fright Fest this Halloween season, including admission tickets, front line privileges, meal vouchers and Resident Evil 6 merchandise.   

"This unique promotion is truly one of the most creative and exciting programs Six Flags has developed with a partner around our Fright Fest event," said David McKillips, senior vice president of corporate alliances for Six Flags. "The program fully demonstrates how our media networks can be tailored for a specific demographic, and how our partnership model can help raise awareness in our parks and drive sales with a retail partner; we're thrilled to be partnering with Capcom and GameStop on the release of Resident Evil 6."

The event and sweepstakes promotion will be supported with a fully integrated media campaign including custom television commercials airing on Six Flags TV and GameStop TV's digital out-of-home television networks, plus signage through Six Flags in-park Media Networks, online and social efforts by Six Flags, GameStop and Capcom.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs