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Select Comfort Corporation (SCSS): Today's Featured Consumer Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Select Comfort Corporation ( SCSS) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 0.2%. By the end of trading, Select Comfort Corporation fell 30 cents (-1.1%) to $28.23 on light volume. Throughout the day, 680,025 shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in price between $27.96-$28.52 after having opened the day at $28.42 as compared to the previous trading day's close of $28.53. Other companies within the Consumer Durables industry that declined today were: Virco Manufacturing Corporation ( VIRC), down 7.9%, Callaway Golf Company ( ELY), down 6.6%, Mad Catz Interactive ( MCZ), down 3.7%, and Nautilus Group ( NLS), down 3.7%.

Select Comfort Corporation, together with its subsidiaries, engages in the design, manufacture, marketing, distribution, and retail of adjustable-firmness mattresses and other sleep-related products primarily in the United States and Canada. Select Comfort Corporation has a market cap of $1.59 billion and is part of the consumer goods sector. The company has a P/E ratio of 23, above the average consumer durables industry P/E ratio of 22.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 33.5% year to date as of the close of trading on Thursday. Currently there are eight analysts that rate Select Comfort Corporation a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Select Comfort Corporation as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, Cybex International ( CYBI), up 4.8%, Cascade Microtech ( CSCD), up 3.6%, Movado Group ( MOV), up 3.6%, and Bassett Furniture Industries ( BSET), up 3.5%, were all gainers within the consumer durables industry with Leggett & Platt ( LEG) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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