Zillow is experiencing some insider selling, which normally isn't a good sign but the stock's been public for a year so it's not a shock that some folks are looking to cash in a bit.
Zillow was also on an upswing right before it went public, whereas Trulia's losses are increasing. The IPO market is suffering from Web fatigue after Facebook, so investors are probably better off with Zillow's proven track record. The best strategy with Trulia may be to wait until the company is profitable.
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