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TheStreet Open House

Apple: Fine Without Steve Jobs? Think Different

Stocks in this article: AAPL

NEW YORK ( TheStreet) -- If Apple (AAPL - Get Report) news flies under the radar, does that mean it never happened?

Apple pulled an ad campaign that never should have seen the light of day in the first place, yet it barely made headlines.

Credit gigaom as one of the few outlets to report the news: Apple not only pulled its horrific Genius Bar-focused advertising run from television, the company removed it from its Web site and YouTube channel. Many had criticized the ads for showing customers in an unflattering light.

Before you trash me, consider something gigaom mentioned in the above-linked article. gigaom writer Erica Ogg wondered if Ken Segall's critical blog post had something to do with Apple's latest retreat.

In a nutshell, Segall questioned Apple's decision to run the ads in the first place. Segall worked with Jobs at Apple and NeXT. In his Twitter bio, he describes himself as a "former Apple ad guy." So, he has some street cred.

His piece makes me think of my favorite Steve Jobs' quote: You worry about the back covers, I'll worry about the front covers. If you don't understand that bit of Jobsian wisdom without an explanation, you won't understand it with one.

I know it's tough to pay attention to the warning signs during such a bullish trend, but someday, things will much more clear in the rearview mirror.

The attitude of AAPL longs brings to mind the 1980s party scene. People ran around doing a bunch of cocaine not considering the long-term consequences. When you're lining up your next hit on a glass table top, you don't think much about crashing and burning. When it happens, however, it can catch you off guard; and sometimes, you lose everything.

Addicts tend to look back with fondness at that one friend who told them, at the very least, to slow down.

The most ardent AAPL bulls are addicted to Apple stock. Presently, that's a good addiction; a bit like an addiction to exercise rather than a hard drug.

It's difficult to blame AAPL bulls. It's tough to question their criticism of my calls for caution. I sold the stock way back around $350. There's no doubt -- I have missed the mark on several near-term AAPL calls. Unlike so many others in the financial media, I have no problem admitting this. Show me another, including yourself, who has not been dead wrong, dead right and everywhere in between.

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