This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Limelight CMO Survey Confirms That Globalization Of Digital Presence Is A Strategic Priority

Stocks in this article: LLNW

PHOENIX, Aug. 23, 2012 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW), the global leader in Digital Presence Management, today released results from a recent survey that confirms that the development and implementation of regional websites is a strategic, high-priority initiative for both B2B and B2C companies. In a survey of 200 U.S.-based CMOs and VPs of Marketing, respondents stated that they are adding multiple regional websites and languages within the next year to build global brand awareness and drive revenue. However, respondents noted challenges to efficiently adding and managing regional websites, including lack of sufficient internal human, technical, and budgetary resources.

"Our goal with this survey was to gain insight on CMOs' plans for and experiences with expanding their digital presence globally, including understanding their objectives and the challenges they face," commented Kirby Wadsworth, CMO, Limelight Networks. "Respondents (57%) noted that their biggest challenge to website globalization is using multiple platforms to manage sites and content. Publishing web and mobile sites using several disparate solutions is timely and costly, especially when managing multiple regional sites that are in different languages. Enterprise marketers can streamline internal processes and ultimately improve the end user experience if they leverage one integrated platform to build, manage, and optimize a global digital presence across all channels."

"The explosive growth of global online commerce and the ever more competitive worldwide landscape make it imperative for companies to expand and improve the globalization of their digital presence," said Jeff Freund, VP and GM, Web Content Management, Limelight Networks. "Globalizing a web presence entails more than simply translating a company's primary site – it also includes developing, deploying, localizing, and regularly maintaining sites with regionally-specific content. Marketers face the challenge of deploying multiple regional sites in multiple languages and featuring custom content that is unique to each region – while still ensuring brand consistency worldwide."

Respondents are Managing and Adding Many Regional Websites

For the survey, website globalization was defined as launching an adapted, multilingual version of a company's core website into different regions throughout the world. A regional website was defined as an adapted version of the company's core website whose content has been translated and/or altered to match the region that it serves.

Respondents answered how many regional websites they are currently managing:

  • 1% have no regional websites
  • 15% currently manage 1-2 regional websites
  • 24% currently manage 3-5 regional websites
  • 28% currently manage 6-10 regional websites
  • 18% currently manage 11-20 regional websites
  • 8% currently manage 21-30 regional websites
  • 6% currently manage more than 30 regional websites

Participants were asked how many regional websites they are adding and redesigning/updating within the next 12 months:

  • 1% are adding no regional websites
  • 10% are adding 1 regional website
  • 65% are adding 2-5 regional websites
  • 19% are adding 6-10 regional websites
  • 5% are adding more than 10 regional websites  
  • 3% are redesigning and/or updating no regional websites
  • 17% are redesigning and/or updating 1 regional website
  • 55% are redesigning and/or updating 2-5 regional websites
  • 21% are redesigning and/or updating 6-10 regional websites
  • 4% are redesigning and/or updating more than 10 regional websites

Respondents are Adding Languages and Regional-Specific Content

The survey asked how many languages the respondents plan to add over the next 12 months:

  • 8% are adding no languages
  • 17% are adding 1 language
  • 57% are adding 2-5 languages
  • 13% are adding 6-10 languages
  • 5% are adding more than 10 languages

"Translating websites can be a difficult and timely process without translation workflow capabilities," continued Freund. "Editors must have the ability to organize multiple language versions of specific content in a single workflow to help both them and translators efficiently see what has been or needs to be translated for each regional website."

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs