POMPANO BEACH, Fla.
Aug. 23, 2012
Onstream Media Corporation
(NASDAQ: ONSM), a leading online service provider of live and on-demand corporate audio and web communications, virtual event technology, and social media marketing, today announced the launch of its first virtual event smartphone app,
MarketPlace365 Mobile App
. The new app, available to end users starting today via download from the Apple App Store
and Google Play/Android Market
is the mobile version of Onstream Media's MarketPlace365 virtual event platform.
"MarketPlace365 is a versatile tool that can be used by event organizers, tradeshow planners and corporations to host webcasts, web conferences, trade shows and permanent marketplaces. Now, organizers can open up participation in their events to audiences on phones and tablets, as well as to those on computers," said
, President and CEO of Onstream Media. "This provides organizers with a significantly greater ability to increase engagement, generate leads and grow revenue."
The MarketPlace365 Mobile App is one of the first virtual event apps able to provide a virtual environment with streaming video content that will play on both Android and Apple IOS mobile devices, thanks to Onstream Media's advanced encoding technology.
Event organizers can create their own event-specific versions of the MarketPlace365 Mobile App, and make it available to download, free or with a fee for participation. For end users, the cost of the app will be governed by the cost of the events in which they participate. However, the basic app can be downloaded for free from Apple App Store and Google Play.
The MarketPlace365 platform, and mobile app, offers several "rooms," which can be used together or individually. These include the Exhibition Hall, Auditorium, Learning Center, Media Library and Lounge. Participants can interact with exhibitors, listen to speakers, participate in interactive sessions, download materials and connect with others. The platform incorporates chats, social networking and Q&A.