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As Canadian Students Return To School, Families Find High-tech Ways To Stay Connected: New Rogers Innovation Report

Report reveals that technology plays an integral role in bridging the generation gap

TORONTO, Aug. 23, 2012 /PRNewswire/ - Technology will play a critical role in keeping students connected with their parents while they're at school this year. Released today, the latest Rogers Innovation Report shows that in nearly equal numbers, connected young Canadians (ages 18-24) and their connected parents (40 per cent and 43 per cent, respectively) are using technology to stay close with one another.

Not only is technology keeping families connected, it is also helping to bridge the generation gap between parents and their children. Nearly one third (29 per cent) of parents surveyed say technology allows them to be closer to their children than they were with their own parents.

"The latest Innovation Report findings show that technology isn't dividing the generations, it's bringing families closer together," said Robert Switzman, senior director, Emerging Business, Rogers Communications. "We see how kids are now playing a leading role teaching parents how to get the most out of their smartphones, tablets and other devices.  And as many parents prepare to send their kids off to college or university this year, they will rely on this technology to stay connected with their kids."

Based on research from Rogers and Vision Critical, The Rogers Innovation Report regularly explores connected Canadians' habits and views on technology. This latest Report focuses on how Canadian youth (18-24) and parents of youth use mobile technology.

Generations coming together through technology

While nearly one third of Canadian parents (29 per cent) consider themselves to be tech savvy, 43 per cent still turn to their kids for help on how to get the most out of their devices. This isn't surprising given that the majority of parents (52 per cent) surveyed consider their kids to be much savvier than they are at using technology, such as smartphones and tablets.

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