This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Digital Domain Drives New Toyota Spot From Director Adam Berg

Digital Domain, a subsidiary of Digital Domain Media Group (NYSE: DDMG) created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled “The Real Deal” from Stink director Adam Berg and Saatchi & Saatchi London. Berg, working with Saatchi & Saatchi’s Andy Jex and Rob Potts, tapped Digital Domain to tell a story that mimics the car’s key value – breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Expertly wielding Digital Domain’s deep digital production toolset, Berg worked with artists to create everything from digital characters to a stunning full virtual world. The spot aired August 17 in the UK. See it here: https://www.interdubs.com/r/dd/?al=DVQiD7&an=lzRir8&e=HWpowhUz6&t=1345652503

The spot promotes the new Toyota GT86, a sports car that puts control in the hands of the driver rather than computerized systems. Led by VFX Supervisor Vernon Wilbert, Digital Domain supervised the shoot and helped realize the vision of the Saatchi creative team and director Berg. The ambitious project was completed by a team of 18 artists in eight weeks thanks to the efficiencies afforded by Digital Domain’s production-proven processes for building digital characters, cars and environments.

Wilbert said, “Because Digital Domain has such deep resources, we were able to handle everything required for this complex spot -- from previs to virtual production, live-action integration, 2D and 3D animation and tracking, photo-real hair and cloth, and more – without any dedicated R&D. We were able to repurpose about 95% of the assets for this spot from our libraries, which really helped in terms of cost savings and efficiency. We leveraged the digital human pipeline that has been developed at DD over projects like Benjamin Button, TRON: Legacy and virtual Tupac; we were truly standing on the shoulders of giants.”

“The Real Deal” is Adam Berg’s second collaboration with Digital Domain and Wilbert. They teamed up in 2011 for the award-winning commercial “Dust to Dust” for the Gears of War video game franchise. Wilbert said, “Adam knows exactly how to leverage digital production and all that it offers. He spent hours on our virtual stage framing up shots within the digital sets.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,757.91 +138.40 0.79%
S&P 500 2,077.42 +14.31 0.69%
NASDAQ 5,013.1230 +26.2560 0.53%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs