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Pier 1 Imports Successfully Launches New E-Commerce Initiative

Stocks in this article: PIR

Pier 1 Imports, Inc. (NYSE:PIR) is pleased to announce the official launch of its new e-Commerce enabled, fully-redesigned website, Pier 1 Imports is proud to share there are “Now more ways to get the things you love at” The newest feature made available via the launch is “Pier 1 To-You,” where website visitors can buy products online and have them shipped directly to the location of their choice within the continental United States. Additional options continue to include “Pier 1 To-Go,” which launched in June 2011 and allows customers to pay for selected product offerings online and pick them up at their local U.S. Pier 1 Imports store location without incurring shipping charges. Customers that prefer an in-store experience are still welcome to shop at their favorite Pier 1 Imports.

The new website officially launched at the end of July 2012. In addition to offering the “Pier 1 To-You” functionality and convenience, the new site allows for easier navigation of the Company’s vast product assortment, while maintaining Pier 1 Imports’ renowned “treasure hunt” feel, which makes both the stores and website a great place for browsing and discovery. Site visitors will also find design and décor inspiration now located in the site’s newly unveiled “Get Inspired” and “Learn How” editorial content sections.

“We are extremely delighted with the successful launch of our new e-Commerce enabled website,, which allows customers to shop our unique array of merchandise while selecting the shipping destination of their choice,” said Alex W. Smith, President and Chief Executive Officer. “The launch is a direct result of the hard work and dedication of our associates throughout the entire organization, as well as the commitment of our external business partners, who together played an integral role in the superior execution of this project.”

The launch of the new supports the Company’s continued evolution into a multi-channel retailer with an enhanced online presence and e-Commerce functionality. Key project partners included Demandware, Jagged Peak, Sogeti, Alliance Data, The Richards Group and Click Here.

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