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Choice Hotels International Celebrates National Waffle Day

Stocks in this article: CHH

SILVER SPRING, Md., Aug. 22, 2012 /PRNewswire/ -- For guests of the 2000 Comfort Inn and Comfort Suites franchised hotels across the U.S., waffles hit the sweet spot, according to a new breakfast preference poll.  The survey, conducted by Choice Hotels International, Inc. (NYSE: CHH), which franchises the Comfort branded hotels, revealed two-thirds of respondents like to eat waffles for breakfast with 87% voicing their vote for flavored options.*

Given such popularity of the golden grid-marked hotcakes, Choice Hotels International is proudly joining the ranks of waffle enthusiasts across the country by celebrating National Waffle Day on August 24th.

"People love our waffles.  Not just the taste and texture, but even the warm and welcoming aroma they give our breakfast room," says Christina Goldie Williamson, Senior Director of Brand Strategy for Comfort Inn and Comfort Suites.  "That's why when we refreshed our breakfast offerings at our Comfort Inn and Comfort Suites hotels last year, offering guests a choice of waffle flavors topped our list of enhancements.  Last year, at Comfort Inn and Comfort Suites hotels, we served approximately 25 million hot waffles to our guests.  That's about 2,800 miles of waffles.  Placed side by side, that trail of waffles would stretch from New York to Los Angeles." 

While wildly popular, waffles at Comfort brand hotels are just one tasty component of the brand's famous, free and recently enhanced Your Morning Breakfast program, which includes eggs, sausage or bacon, fresh fruit and more. 

In the spirit of National Waffle Day, Choice Hotels is learning more about how guests enjoy their waffles to make this crowd pleasing buffet item even better.  Participating Comfort branded hotels offer several flavors including blueberry, strawberry, chocolate chip, pecan, cinnamon and multigrain.  The poll showed the vast majority of breakfast buffs enjoy the added variety of flavored waffles, with votes stacked up in favor of blueberry.  Multigrain is a close second.  Strawberry and chocolate chip tied for third place.  The clear condiment winners are syrup and butter.  

Further, breakfast almost ties with dinner as respondents' favorite meal of the day with many people saying they enjoyed snacking on breakfast foods at least twice a week.  Other popular breakfast items include eggs and bacon.

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