SALT LAKE CITY
Aug. 21, 2012
USANA Health Sciences
, Inc. (NYSE: USNA) unveiled its new corporate branding and updated tagline: "Your Health. Your Life. Your Way.", last week during its annual International Convention. USANA had held onto its original branding for the past 20 years and refreshing its brand identity is part of the company's long-term strategy to stay competitive in a demanding industry, and establish itself as the leader in
"USANA has long been on the cutting-edge of nutritional science and we needed our branding to reflect that," explained
, USANA's chief marketing officer. "Our new logo, packaging and brand positioning illustrates our strong foundation in research, represents our focus on customized health products and appeals to a larger demographic of consumers."
"The new USANA 'globe,' which represents our company's worldwide reach, is comprised of individuals engaging in activities that support the many aspects of our health--the very thing that USANA strives to do," said
, USANA's chief executive officer.
During the four-day convention, USANA also launched two new products,
Go Nuts 'n' Berries Nutrition Bar
, updated sales tools and merchandise, and gave away
to nearly 8,000 sales associates in attendance. Top experts from around the world in the fields of business, branding, social media and health and wellness, also took the USANA stage, ending with a powerful and inspirational keynote address from Dr.
To view a more complete gallery of USANA's new logo and packaging, visit
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care, energy, and weight-management products in their
Salt Lake City, Utah
. USANA's products, tested by NSF International and used by more than
600 professional athletes
, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets. Named one of
magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards,
Editor's Choice and others. Learn more about
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USANA True Health Foundation
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Executive Director of PR and Social MediaUSANA Health Sciences, Inc.(801) 954-7280
SOURCE USANA Health Sciences, Inc.