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Vail Resorts And World Champion Skier Lindsey Vonn Announce EpicMix Racing To Engage More Kids And Families In Ski Racing Through Social Media

BROOMFIELD, Colo., Aug. 22, 2012 /PRNewswire/ -- Every champion has a story to share and now, with the introduction of Vail Resorts' EpicMix Racing™, skiers can see how they stack up against the greatest American ski racer—Lindsey Vonn—and share it with their family and friends.

(Photo: http://photos.prnewswire.com/prnh/20120822/LA60754)

Today, Vail Resorts (NYSE: MTN) announced the third generation of its wildly popular ski and snowboard application, EpicMix™, which, once it launches in mid-December, will provide skiers a new way to experience ski racing at Vail, Beaver Creek, Breckenridge, Keystone in Colorado and Heavenly and Northstar in California and Nevada. With EpicMix Racing, skiers will automatically have their race times compared to ski racing great, Lindsey Vonn, with gold, silver and bronze medals awarded based on achievement. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application. Race results and medals can then be easily shared on Facebook and Twitter. Finally, the Company has created the Lindsey Vonn Race Series, in which all skiers and riders will be ranked based on their best 10 races of the season. The top racers from across the six resorts will be invited to a grand finale event in April 2012, hosted by Vonn, on the world-famous Birds of Prey World Cup Course at Beaver Creek. Vonn also will provide race tips throughout the season, which will be featured on the web and mobile applications.

"We created EpicMix to bring together the digital and physical experience of skiing and riding and make it easy to share your story with friends and family," said Rob Katz, Vail Resorts chairman and chief executive officer. "In its first season, we tracked your vertical feet and awarded digital pins for your special accomplishments on the mountain and in the second season, we re-imagined how we captured and delivered your vacation photos. For our third season, we have brought amateur ski racing into the 21 st century with EpicMix Racing. Working with World Champion ski racer Lindsey Vonn, we have completely redesigned how skiers can fully utilize the latest digital technology to compare themselves against the very best, seamlessly track and share all of their accomplishments and compete against racers from six world-class resorts."  

"Making ski racing fun and engaging for kids and families is an exciting opportunity and a real passion of mine," said Lindsey Vonn. "Growing up racing, I always looked forward to telling the stories of my races and being able to track my progress and see how my friends were doing. The opportunity to make that happen using the latest technology in social media is absolutely the right next step for ski racing and I was thrilled to be able to work with Vail Resorts to make this happen."

To support Lindsey's commitment to giving back to the skiing community for future generations, Vail Resorts will donate one percent of all revenue to create scholarships at Ski & Snowboard Club Vail and other ski racing clubs at its resorts for aspiring young ski racers.

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