Kenneth Cole Launches F-W 2012 Ad Campaign & New Kenneth Cole Collection Microsite
NEW YORK, Aug. 22, 2012 /PRNewswire/ -- Featuring the tagline "Wear Your Voice," the Kenneth Cole F-W 2012 ad campaign focuses on the idea that fashion is a powerful communication vehicle, and that clothing choices say a lot about you as an individual, so control the message you send, tell the world who you are…WEAR YOUR VOICE.
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The campaign was shot in New York City by fashion photographer and filmmaker Sharif Hamza (whose previous work has appeared in the pages of Vogue Paris, Vogue Russia, LOVE, Dazed & Confused, and Interview). Featuring supermodel Julia Stegner and Jon Kortajarena, the imagery depicts the brand's juxtaposing elements. Its downtown style is articulated through the use of industrial materials and contrasting shapes – a combination of modern utilitarian styling mixed with subtle touches of sophistication infuse the campaign with an air of power, sexuality, and strength.Breaking in the September issue of national magazines including Vogue, Elle, InStyle, and Details, as well as on kennethcole.com, the campaign will feature key pieces from both the Kenneth Cole New York, and the newly launched Kenneth Cole Collection lines. Another extension of the campaign includes a provocative short film shot by Sharif featuring Julia and Jon that centers on the idea of instant attraction. The film captures their "what might have been" fantasy of a brief sexual encounter between them. The film will live on kennethcole.com and in-store, as well as various other digital and social channels including Facebook and YouTube. Mr. Cole, Chairman and Chief Creative Officer said, "When we created this campaign we were intrigued by the idea that in every given day most people you encounter don't get to know any more about you than how you choose to present yourself. And that each time you get dressed you have a very powerful opportunity to define yourself on your terms, and in many ways you can be the person you want to be, or aspire to be, based on these (clothing) choices."
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