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Brian Atwood Debuts First Global Campaigns

NEW YORK, Aug. 22, 2012 /PRNewswire/ -- Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman's desire for fantasy and control.  The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.

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The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.

Brian Atwood, Creative Director and Designer of Brian Atwood, said: "I've always been about the glamour and sexy part of dressing a woman.  I'm inspired by the work of the world's most seductive photographers, from Helmut Newton to Guy Bourdin, which is reflected in my new campaign.  Bringing this vision to life, through the hands of the most evocative and daring creative talent, helps me take the brand into its next chapter.  The team so perfectly captured the essence of seduction, mystery, drama, and the lust of glamour."

Giovanni Bianco said: "Brian's work is fresh and bold, with a sophisticated sex appeal.  While creating this campaign, I was constantly guided by the idea of a woman exactly like that – strong, confident – both sexy and elegant.  I feel the enigmatic and sultry imagery of the campaign is the visual translation of this powerful woman."

The fashion film, the first from The Sex Is In The Heel series, is a voyeuristic flashback by a mysterious seductress reliving the previous night's fantasy.  The fashion film debuted exclusively on New York Magazine's The Cut [blog] and will be part of the brand section on the newly re-designed, launching in early September.

The print campaign debuted in the September issues of global fashion magazines, including Vogue, Vogue Paris, W, Interview, CR, T magazine and Love.

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