Cabela’s® Announces Plans For Christiana, Del., Store

Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today plans to bring the unique Cabela’s shopping experience to customers in Christiana, Del., and the surrounding area.

The 110,000-square-foot store, Cabela’s first in Delaware, will be located adjacent to Christiana Mall along Stanton Christiana Road near Interstate 95.

Construction is scheduled to begin in 2013, and Cabela’s expects the store to open in 2014.

“It’s always exciting announcing plans for a new store, but there’s added enthusiasm today because it’s Cabela’s first in Delaware,” said Tommy Millner, Cabela’s Chief Executive Officer. “Knowing there are thousands of outdoor enthusiasts across the region, people who share Cabela’s passion for hunting, fishing and outdoor adventure, we’ve had our eye on Delaware for a long time. Now it’s time to deliver a premier retail experience.”

The store will be built in Cabela’s trademark style with an exterior of log construction, stonework, wood siding and metal roofing. Large glass storefronts will allow customers to view much of the store’s interior as they approach the building.

The interior will highlight Cabela’s next-generation layout, which is designed to maximize product assortment and availability while surrounding customers in the outdoor experience with wildlife and outdoor memorabilia displays. It will feature thousands of quality outdoor products, museum-quality animal mounts, a Gun Library, Bargain Cave and Fudge Shop, as well as other unique features.

Christiana Mall also includes Nordstom, Target, Macy’s and JCPenny, among others businesses.

"Just as Cabela's has a passion for the outdoors, Christiana Mall has a passion for providing the best shopping experience for our customers," said Steven Chambliss, Christiana Mall senior general manager. "We are thrilled to bring this first-to-market, outdoor sports and activities retailer to our center."

Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and superior customer service. The company typically attracts experienced outdoor enthusiasts as employees.

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