Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced the release of “Launch by Local” (“Launch”) its new, full-service digital marketing and advertising solution for small and medium-sized businesses (SMBs).
Launch is a complete, cost-effective digital marketing and advertising solution designed to help SMBs in three ways: 1) Presence - develop and maintain a sophisticated online presence; 2) Reach - reach more customers using a variety of ad services; and 3) Engagement - engage with new and existing customers.
”Launch” product highlights include:
- URL Acquisition: Intelligent URLs optimized for indexing by the major search engines
- Website: A sophisticated website with dynamic, hi-res images
- Content: Creation and maintenance of engaging content across all channels with custom articles, tips and images
- Web Hosting: Free hosting services for all Launch sites and properties
- Social Media: Presence across two of the most popular social networks
- Mobile: A streamlined mobile site incorporating one-touch functionality for mobile users
- Listings: Enhanced business listings across over 30 websites, apps and maps, plus basic listings across the company’s network of over 1,000 regional media sites
- Display Advertising: Creation and distribution of rich media display ads
- SEO: Full search engine optimization targeted towards page one ranking in the major search engines
- SEM (coming soon): Set up and management of customized SEM account
- Lead Generation: Automated web forms and call tracking to capture customer inquiries
- Deals (coming soon): Enables businesses to offer deals
- Loyalty and Rewards: A complete loyalty and rewards program to reward loyal customers
- Email & SMS: Enables businesses to connect with their existing customers via email and text messaging
- Reputation Management: Enables businesses to monitor what’s being said about them online
- CRM Programs: Helps businesses manage their communications with their customers
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