This month specialty pet retail leader PetSmart (NASDAQ: PETM) celebrates 25 years of helping pet parents provide the best care for their pets. Over the years PetSmart, which has 1,249 stores in North America, has led several industry trends that have changed the pet shopping experience, most notably through exclusive products and services, a wide food assortment focused on natural ingredients, and providing free space to facilitate more than 5 million local pet adoptions.
Reimagining the Pet Retail Category
By providing a specialized approach and offering pet-care essentials under one roof, PetSmart continues to lead the industry. “We are driven by the needs of pet parents,” said Bob Moran, PetSmart’s chairman and CEO. “Our goal is to provide the best products and services that help our customers care for their pets.”
This solutions-based approach has resulted in PetSmart creating a unique mix of services and products. With grooming salons in every store, PetSmart is America’s leader in pet grooming services and has become the largest home-away-from-home for pets by creating PetsHotel® and Doggie Day CampSM boarding services. And in 1994 PetSmart partnered with Banfield Pet Hospital® to offer veterinarian care centers that are now in more than 800 stores.In recent years, PetSmart initiated an industry trend of developing generation-centric apparel, toys and products through exclusive brand partnerships with Martha Stewart Pets™, GNC Pets™, Marvel Entertainment, Toys “R” Us®, and, most recently, Bret Michaels Pets Rock™. “We know our pet parents enjoy sharing their passions with their pets so our goal was to develop unique, pet-friendly collections with other brands that pet parents love,” Moran said. A staple of the business, the pet food category has evolved substantially over the past 25 years becoming more focused on pets’ specific nutritional needs and health conditions such as skin and stomach sensitivities. PetSmart now sells approximately 1,000 premium varieties of natural-ingredient and expert-recommended foods to meet pet parents’ requests for high-quality and limited-ingredient foods, including grain-free and organic options.
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