This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Rometty's IBM Smells Just as Sweet

NEW YORK ( TheStreet) -- It has now been about six months since Virginia Rometty took the helm of IBM (IBM - Get Report).

She is now the most influential tech executive on the planet, as noted in an April Time piece by Marisa Mayer, now CEO of Yahoo! (YHOO - Get Report).

You probably won't read much about the anniversary. I think that's intentional. Rometty's IBM is very, very quiet. Or as the philosopher Elmer Fudd would say, "vewy, vewy" quiet.

One anecdote tells the story.

It has long been a tradition that the CEO of IBM is a member of the Augusta National golf club. They are a huge sponsor of The Masters. This, and Rometty's gender, were mentioned around the time of this year's tournament, which she attended wearing a pink jacket, as USA Today noted.

The jacket was the statement. Rometty said nothing.

When Augusta announced its first female members this week, she wasn't on the list. My guess is her name will be added, quietly, and it will barely cause a ripple.

That's how Rometty wants it. It's how her predecessor, Sam Palmisano, acted, and Rometty is a Palmisano protege. She's about marketing, about relationships, about helping big enterprises understand that when they hire IBM, things will get done. Quietly, efficiently, no muss and no fuss. No drama.

This is how it was under Palmisano as well. Enterprise management was a big deal in the last decade, and IBM bought Tivoli Systems years before it became such. Computer security is a big deal today, and IBM bought ISS, a leader in tracking down problems in real-time, a decade ago.

This is Rometty's IBM. Anticipate needs, get there before the crowd, and when your customer calls with the question, have the answer ready for them.

Consider Rometty's latest acquisition. Texas Memory Systems makes sub-systems out of flash memory chips.

You first saw flash in "memory sticks," replacing floppy drives. Recently they replaced hard drives in PCs. Now the technology is about to head into the clouds, because it's faster and more reliable. That means huge demand, fat margins, a perfect market for IBM.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DELL $0.00 0.00%
HPQ $29.23 -0.24%
IBM $149.62 -1.01%
YHOO $32.34 -1.58%
AAPL $111.79 0.17%


Chart of I:DJI
DOW 17,081.89 -49.97 -0.29%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,796.6090 -42.0340 -0.87%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs