This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

St. Petersburg, Florida Passes Digital Plan To Modernize The City’s Outdoor Advertising Industry

Stocks in this article: CCO

Starting today, Clear Channel Outdoor will begin implementing the plan passed unanimously by the St. Petersburg, FL city council that modernizes the city outdoor advertising industry. This historic plan replaces 83 traditional faces throughout St. Petersburg with six static digital billboards, including two on city property from which the city will receive 15% of revenue that will serve as an important revenue source. This transition begins today and will continue over the next six months.

The unanimous decision by the city council follows models set by Tampa, Pinellas County and other cities to modernize the outdoor advertising industry which provides local businesses with the most affordable and effective advertising channels while offering communities valuable resources to be used for public safety and emergency service situations.

“The city council’s unanimous vote resulted from many groups, including neighborhood associations, our Chamber of Commerce, city planning team and of course concerned citizens, who contributed positive feedback so that St. Petersburg could modernize our aging billboard network,” said Tom O’Neill, Vice President of Public Affairs/Clear Channel Outdoor – St. Petersburg/Tampa Market. “The city council’s decision will benefit St. Petersburg businesses, the city and the citizens of our great area.”

The outdoor advertising industry is over 100 years old, and has become more relevant today than ever before. Local businesses seeking to advertise their brand, products and services have very few affordable and effective options, but outdoor advertising is a proven and effective choice. The St. Petersburg community has significantly changed over the past 50 years, and the city council has found a balanced and fair resolution to remove billboards in locations that make no sense in today’s St. Petersburg neighborhoods.

“This deal is a great example of partnering with the local government to find a unique solution tailored to St. Pete that preserves and improves the critically important outdoor advertising industry while addressing the specific concerns of a local community,” said Bryan Parker, Executive Vice President, Real Estate and Public Affairs for Clear Channel Outdoor Americas. “We have been a part of urban landscapes for over 100 years and we are committed to working with local communities to help modernize our billboards to preserve the critical ability of businesses to reach consumers while fitting into today’s landscape.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs