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Aug. 21, 2012 /PRNewswire/ -- The all-new
2013 Chevrolet Spark, a city car offered in bold hues such as Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, will pace nearly 10,000 runners in
The Color Run™ this Saturday and Sunday at the Aviator Sports Center in
Brooklyn, the first of numerous Spark-paced races across the country.
Chevrolet and The Color Run today announced a sponsorship deal that makes the Spark – Chevrolet's first mini car for the U.S. and Canadian markets – the official vehicle and pace car for The Color Run through 2013.
The Color Run is a popular, nationwide series of urban 5K races in which thousands of participants are
doused from head to toe in different colors for each kilometer. Participation in and buzz for The Color Run have exploded since its debut last year, with nearly a half-million "likes" on Facebook.
"The Spark and The Color Run are perfect running mates because both appeal to style-conscious, high-energy urbanites who don't live life in neutral," said
Cristi Landy, marketing director, Chevrolet Spark. "We hope Color Runners will like what they see when they meet the Spark."
Pacing The Color Run events in
New York is a specially designed Chevrolet Spark with a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already-color-coordinated interior.
"Our team wanted The Color Run Spark to look like an authentic race participant, and we believe this pace car will energize and inspire the crowd to take a closer look," said
Kathy Sirvio, the General Motors senior design manager who worked on the production version of the Spark.
Race organizers also partner with a charity in each city; this weekend, The Color Run will team up with the
Police Unity Tour and
Tuesday's Children. Tuesday's Children has made a long-term commitment to meet the needs of individuals impacted by the terrorist attacks on
September 11, 2001.
"We created the tag line 'The happiest 5K on the planet' when we saw how happy The Color Run made people; now the Chevrolet Spark's involvement is going to help us bring more happiness to runners and charity partners in more cities," said
Travis Snyder, executive director for The Color Run. "We also love the fact that our events lead people to have a more healthy and active lifestyle."
Remaining Spark stops on The Color Run schedule include
Washington, D.C. (
Portland, Ore. (
Dec. 2); and
St. Petersburg, Fla. (
Dec. 15), in addition to regional appearances.
The 2013 schedule will be announced later.