This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Fit To Be Dyed: Chevrolet Spark Suits Up For The Color Run™









NEW YORK, Aug. 21, 2012 /PRNewswire/ -- The all-new 2013 Chevrolet Spark, a city car offered in bold hues such as Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, will pace nearly 10,000 runners in The Color Run™ this Saturday and Sunday at the Aviator Sports Center in Brooklyn, the first of numerous Spark-paced races across the country.

Chevrolet and The Color Run today announced a sponsorship deal that makes the Spark – Chevrolet's first mini car for the U.S. and Canadian markets – the official vehicle and pace car for The Color Run through 2013.

The Color Run is a popular, nationwide series of urban 5K races in which thousands of participants are doused from head to toe in different colors for each kilometer. Participation in and buzz for The Color Run have exploded since its debut last year, with nearly a half-million "likes" on Facebook.

"The Spark and The Color Run are perfect running mates because both appeal to style-conscious, high-energy urbanites who don't live life in neutral," said Cristi Landy, marketing director, Chevrolet Spark. "We hope Color Runners will like what they see when they meet the Spark."

Pacing The Color Run events in New York is a specially designed Chevrolet Spark with a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already-color-coordinated interior.

"Our team wanted The Color Run Spark to look like an authentic race participant, and we believe this pace car will energize and inspire the crowd to take a closer look," said Kathy Sirvio, the General Motors senior design manager who worked on the production version of the Spark.

Race organizers also partner with a charity in each city; this weekend, The Color Run will team up with the Police Unity Tour and Tuesday's Children. Tuesday's Children has made a long-term commitment to meet the needs of individuals impacted by the terrorist attacks on September 11, 2001.  

"We created the tag line 'The happiest 5K on the planet' when we saw how happy The Color Run made people; now the Chevrolet Spark's involvement is going to help us bring more happiness to runners and charity partners in more cities," said Travis Snyder, executive director for The Color Run. "We also love the fact that our events lead people to have a more healthy and active lifestyle." 

Remaining Spark stops on The Color Run schedule include Washington, D.C. ( Sept. 9); Portland, Ore. ( Sept. 29); Miami ( Oct. 21); Houston ( Nov. 11); Orlando ( Dec. 2); and St. Petersburg, Fla. ( Dec. 15), in addition to regional appearances.

The 2013 schedule will be announced later.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,563.30 -317.06 -1.88%
S&P 500 1,930.67 -39.40 -2.00%
NASDAQ 4,369.7730 -93.1290 -2.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs