Frost & Sullivan Lauds MobileHelp For Its Outstanding Products And Performance In The North American Health Technology Market

MOUNTAIN VIEW, Calif., Aug. 21, 2012 /PRNewswire/ -- Based on its recent analysis of the healthcare technology market, Frost & Sullivan recognizes MobileHelp with the 2012 North American Frost & Sullivan Award for Growth Capital Investment Opportunity. MobileHelp is America's leading provider of M-PERS (mobile-personal emergency response system) technology, serving clients across 50 states. With its unique medical alert device that is integrated into a superior system, the company has generated a competitive edge for itself in the North American market.

MobileHelp's highly reliable network connectivity, two-way call center, and cutting-edge technology offering have been quite instrumental in establishing it as the premier provider of M-PERS. The company develops and distributes market-leading products, such as DUO, the first fully integrated medical alert system with GSM (global system for mobile communications)/GPS (global positioning system) technology; SOLO, an innovative alert solution for people without home telephone lines; and Classic Help, a traditional medical alert system.

While there are some cellular and GPS-based stand-alone devices in the market, MobileHelp's devices are the only products that are integrated into their own system. The devices can be activated remotely through a pendant or a wrist button, and this is a unique selling proposition for attracting customers because the targeted end user—an elderly person—does not always have the device handy.

"MobileHelp has clearly focused its strategy on maximizing operational efficiency and highly tuned execution capabilities that leverage its high-end technology," said Frost & Sullivan Research Analyst Saneesh Edacharean. "With its innovative offering, MobileHelp has ensured that its customers receive user-friendly quality services, such as immediate emergency assistance and connection of the person requiring care with the necessary caregiver through its caregiver tools."

Further, MobileHelp has a distinctive pricing strategy; the device is simply leased to users, and the payment for the service is made on a recurring basis. This strategy gives the company a pricing advantage, as the target population is the elderly. The product is sold direct to consumer and also through wholesale dealers. In the past two years (2009-2011), MobileHelp's customer base has increased by more than 1,000 new customers every month and nearly 500 percent per year.

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