Aug. 21, 2012
, America's leader in outdoor TV, announced today the appointment of
as Senior Vice President of Marketing. Based out of
, Zlotnick will leverage her 20-plus years of entertainment, sports and digital industry experience to develop, manage and implement all marketing and branding initiatives in support of Outdoor Channel's network and multiplatform portfolio. The appointment is effective immediately and Zlotnick will report directly to
, Outdoor Channel's President and CEO.
"This is an incredible time to join Outdoor Channel," said Hornish. "We're excited to have Lorey on board as we deploy an aggressive push surrounding our concerted programming strategy, which will be fully supported by the development and execution of unique marketing and promotion concepts. As a successful brand builder, Lorey's specialty work with the reality, competition and drama genres is highly complementary to our strategy. We are confident that her creativity and dedication will be instrumental in propelling us to the next level."
"Outdoor Channel is a pioneer in the outdoor entertainment category with tremendous passion and vision," said Zlotnick. "I look forward to working closely with Tom, senior management and the marketing team to generate distinctive branding, expand the viewership and launch campaigns designed to further build a following for the cable network and its related platforms among consumers, affiliates and industry partners."
Zlotnick was previously Senior Vice President of Marketing and On-Air Promotion for FOX Sports Media Group's FUEL TV, where she executed all strategic on-air, off-air, digital and social brand efforts for the action-sports network. She was also influential in expanding FUEL TV's core audience base by supporting its programming pushes, including the launch of UFC on the network and the addition of specialty film blocks.