Kings Food Markets Announces Expansion Into Connecticut

PARSIPPANY, N.J., Aug. 20, 2012 /PRNewswire/ -- Kings Food Markets (Kings) today announces that the company has expanded into Connecticut with the acquisition of a Porricelli's Market location in Old Greenwich. The upscale chain with 24 stores in prominent New Jersey and New York locations has served its local communities for more than 75 years, and the acquisition represents an extension of the celebrated Kings brand into an entirely new market.

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Kings provides customers with a unique shopping experience paired with the highest quality foods. From locally sourced, organically grown produce, to hand-selected cheeses from over 20 countries, to chef-crafted prepared foods, Kings seeks to bring exceptional gourmet items to shoppers in all of the company's locations. The in-store experience is enhanced by Kings associates, all of whom are passionate about food and eager to provide customers with helpful guidance to aid them in creating the perfect meal.

"At Kings, we share our love of food with our customers, and we're excited to have the opportunity to introduce this passion to a new community in Old Greenwich," said Judy Spires, President and CEO of Kings Food Markets. "Our goal is for customers to discover those moments in our stores where inspiration strikes, whether it's finally finding a rare ingredient, creating a delicious menu using recipes from Kings' chefs, or knowing they can rely on pairing suggestions and preparation tips from our associates. We know that Porricelli's Market has been a pillar of the Old Greenwich community for 60 years, and we are committed to providing the same level of personal, attentive service that is truly the cornerstone of our brand experience."

"We have been proud to serve three generations of shoppers throughout our 63-year history in Old Greenwich," said Jerry Porricelli, Jr. of Porricelli's Market. "Our store is a family-run operation, and we view our customers as an extension of our family. For this reason it was crucial to choose a company that will continue the unique legacy that we've established, and we feel that Kings is the ideal choice to do so for many, many years to come. I will personally be involved in the transition, and I look forward to welcoming customers to the store as Kings becomes an exciting new addition to Old Greenwich."

Kings recently completed a brand relaunch in an effort to meet the ever-changing needs and demands of its customers, both current and prospective. The relaunch was marked by the introduction of a newly redesigned website ( www.kingsfoodmarkets.com) as well as grand reopenings of its Bedminster and Livingston, NJ stores, with additional reopenings slated to take place throughout 2012 and 2013.

About Kings Food Markets

For more than 75 years, Kings Food Markets has provided North and Central New Jersey and Long Island, New York with the highest quality foods paired with unique shopping experiences. Kings is based in Parsippany, NJ, with 24 stores serving the region. For more information, visit www.kingsfoodmarkets.com. Shoppers can also find Kings on Facebook ( www.facebook.com/kingsfoodmarkets) and Twitter ( www.twitter.com/kingsfoodmkts).

Contact: Kaitlin Bitting, Tierney215-790-4382 [e-mail]

SOURCE Kings Food Markets

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