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Win A Trip To Las Vegas In The Peace, Love And Tie Dye Sweepstakes From Barely There Intimate Apparel

WINSTON-SALEM, N.C., Aug. 9, 2012 (GLOBE NEWSWIRE) -- Barely There® intimate apparel is celebrating the arrival of its new Peace, Love and Tie Dye collection, featuring seamless bras and panties chockfull of groovy colors, stripes and tie-dye prints. To kickoff the collection, Barely There intimates is launching a Peace, Love and Tie Dye Sweepstakes, in which four lucky winners will each receive the trip of a lifetime to Las Vegas on Oct. 12-14, 2012.  Winners will be selected from entries submitted via the Barely There website, www.barelythere.com and the Barely There Facebook page, www.facebook.com/barelythere.  All entries must be received by 11:59:59 p.m. EDT on Aug. 31, 2012.  No purchase necessary.  See Official Rules for details.   Winners of the Barely There Peace, Love and Tie Dye Sweepstakes will receive round-trip airfare and transportation for two; a two-night hotel stay; Barely There intimate apparel wardrobe; mini-makeover and full Las Vegas experience, including tickets to the show LOVE by Cirque de Soleil featuring music by the Beatles; dinners on the town; and a helicopter tour of the Grand Canyon. "With its reputation for fun, Las Vegas is the perfect city to celebrate the launch of the new Barely There Peace, Love and Tie Dye collection and its infusion of color, stripes and patterns," said Vicki Seawright, Barely There director of marketing.  "What is so perfect about Barely There intimates is our seamless, everyday comfort.  This is definitely a collection you'll want to wear in the Entertainment Capital of the World!" The centerpiece of the new Barely There Peace, Love and Tie Dye collection is the Barely There CustomFlex Fit Bandini, a seamless bra with a patented design that allows the straps to be worn in any position for every style top – from strapless and one-shoulder to T-back and off-the-shoulder.  Available in both foam and unlined cups, the Barely There Bandini bra also features Smart Sizes, a bra-sizing system that simplifies and streamlines bra sizing from 16 cup/band sizes to just 5 sizes, XS-XL, using innovative "shape to fit" technology.   The Barely There Peace, Love and Tie Dye collection features over 10 new limited-time colors and prints available in the Barely There CustomFlex Fit Bandini bra with coordinating boycut and bikini panties.   Barely There intimates are sold at department store and mid-tier retailers as well as online at www.barelythere.com.  The Barely There Bandini bra comes in a package of two with a suggested retail price of $29 (unlined) and $34 (foam).   About Barely There Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops.  A recognized industry leader in seamless technology and innovation, the Barely There brand can be found in leading retailers nationwide.  Barely There is a brand of HanesBrands. (NYSE:HBI) For more information, visit www.barelythere.com.

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Photos accompanying this release are available at: http://www.globenewswire.com/newsroom/prs/?pkgid=13997 http://www.globenewswire.com/newsroom/prs/?pkgid=13998

CONTACT: Bernadette Wallace    
         Barely There
         Bernadette.wallace@hanesbrands.com
         (336) 519-6250

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