NEW YORK ( TheStreet) -- Search giant Google (GOOG - Get Report) wants to be just like Apple (AAPL - Get Report). If you don't believe me, just ask Apple. It will gladly confirm this for you.
For that matter, so does
(AMZN - Get Report)
, and while we're at it let's throw in
(MSFT - Get Report)
While this is not to be mistaken as praise for the emulating companies, it should not be considered an indictment either. In fact, I will argue that had
Research in Motion
set aside its pride and copied Apple, as many had suggested, it would still be relevant today.
As in sports, and in particular football, the world of business has become a "copy-cat league." Winning formulas are not considered intellectual property. In other words, where Super Bowl championships were once dominated by the best running teams, that has now shifted to those that are better at passing the ball. Essentially every team now wants to do what last year's Super Bowl winner did.
In similar fashion, Wall Street has no shame in mimicking successful formulas, which I think makes sense.
For many years Apple was the only company that was able to successfully be its own hardware and software supplier -- essentially creating the ecosystem of a unified platform. Today, Microsoft and Google are looking for a similar benefits.
In announcing the Nexus 7 Google is looking at two possible outcomes.
First, it sought to design a device specifically for its online store in order to sell music, movies, books and other content. However, with its pricing point set firmly at $199, Google is also looking to steal market share from Amazon -- except it forgets that it licenses its Android OS to Amazon to power its Kindle Fire tablet. Essentially Google has now become an Amazon partner as well as rival.
On the other hand, Amazon, which launched its highly successful Kindle Fire last year, has become an immediate threat to Apple's iPad. While the Fire lacks several of the features of the iPad, its $199 price has proven to be not only a very attractive trade-off, but a formidable opponent.