Apple working with the cable companies is nothing new. Rumors have flown around that Apple was working with Rogers Communications (RGC) and BCE (BCE) in Canada. If Apple is indeed working with companies such as Verizon (VZ), AT&T (T) and Time Warner Cable (TWC), then this may signal a shift in strategy by allowing the cable and media companies to own the content, the way it does with iTunes.
Jobs and Apple had reportedly discussed building a set-top box for the cable companies more than two years ago, but Jobs ultimately decided against the deal because the cable companies operated in regions and didn't have national scale, like the major wireless carriers do.
If Apple is indeed changing its television strategy from the oft-rumored television set to a more sophisticated set-top box with a television, then this appears to be a shift in Apple's relationship with content owners.
Just when you thought it was safe to keep the channel on mute, Apple might be turning up the volume.Apple could not be immediately reached for comment. Interested in more on Apple? See TheStreet Ratings' report card for this stock. Follow TheStreet Tech on your wireless devices. --Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV