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Vistaprint N.V. (Nasdaq: VPRT)
today announced new features for Pagemodo, the popular, do-it-yourself solution for small businesses looking to leverage Facebook® to market their business. The new features are designed to take advantage of Facebook’s “Timeline” format. These new tools help small businesses customize their Facebook Page to truly stand out on Facebook.
“What we’ve done is elevate Pagemodo as a tool not only to integrate with all the changes Facebook has implemented, but to continue to allow users to take advantage of the apps - formerly called pages– that they have built with us over the years,” said Haroon Mokhtarzada, Vistaprint’s Vice President of Global Digital Product and co-founder of Webs. “With Pagemodo’s new toolset, small businesses don’t need any technical design skills to create a fresh, stylish Facebook layout that will attract visitors with a professional look. Our goal was to enhance the user experience for fans and help small business owners put their best foot forward using their Facebook page as an online destination.”
One new Pagemodo tool users can leverage to optimize their Facebook page is the cover photo designer. The designer allows users to quickly and easily design a professional looking image for their Facebook Page. A step-by-step process guides users through the creation of their design that allows for customization of backgrounds, fonts, colors and images. Additionally, users can now customize images for their Facebook Page apps so that they truly stand out on their Timeline and create a strong call to action for customers - highlighting custom content, an email sign-up sheet, or special offers. All of these enhancements are designed to allow small businesses to look professional while taking advantage of the new Timeline layout.
“Facebook’s move to the Timeline format has created new and valuable space that businesses can use to create custom apps that provide value to customers and fans,” Mokhtarzada continued. “By taking advantage of this very important real estate, which is located above the fold, small businesses can showcase content, offers, or more in-depth information about a company. Most important, users can continue to drive traffic to the different apps in creative ways like email campaigns or via the Facebook news stream.”