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Jennie-O Gives Breakfast A Wake-Up Call With Launch Of New And Improved Turkey Bacon

Stocks in this article: HRL





WILLMAR, Minn., Aug. 17, 2012 /PRNewswire/ -- With busy lives, it's often tempting to forego the most important meal of the day—breakfast. Now, Jennie-O Turkey Store is inviting Americans to give breakfast a wake-up call with the launch of its new and improved JENNIE-O ® turkey bacon, making its debut in stores across the country starting this month. The product makes it easy for a nation of tried-and-true bacon lovers to enjoy the delicious bacon flavor and crisp texture they crave, but with significantly less sodium and fat than pork bacon.   

(Photo: http://photos.prnewswire.com/prnh/20120817/CG58644-a)

(Logo: http://photos.prnewswire.com/prnh/20120817/CG58644LOGO-b)

"Jennie-O Turkey Store is on a mission to help the world discover the great taste of turkey. We encourage anyone who wants to give breakfast a wake-up call to try our new and improved JENNIE-O ® turkey bacon," said Jen Ehresmann, Jennie-O Turkey Store director of marketing.

The new JENNIE-O ® turkey bacon recipe has improved taste and texture as well as a new zipper packaging to keep it fresh. It joins a full suite of JENNIE-O ® breakfast products including turkey breakfast sausage links and patties, as well as lean ground turkey.   

"When you have turkey or other proteins for breakfast it helps with overall satiety and hunger management—whether you're trying to lose or maintain your weight, or just want to kick-start your day," said Chef Devin Alexander, a health and wellness expert and best-selling author. "Jennie-O makes it easy to create a protein-rich breakfast that can help boost metabolism and keep you feeling full until lunch."

Jennie-O and Chef Devin Alexander have teamed up to create four signature breakfast recipes for every season. These breakfast meals, featuring lean and delicious JENNIE-O ® turkey products, are a great start to the day. Consumers can find these recipes, and other great morning recipes, on Jennieo.com and SwitchToTurkey.com.



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