A record number of dental professionals gathered in Las Vegas at the Venetian Resort Hotel Casino for Sirona’s CEREC 27
and a half
year Anniversary Celebration where they witnessed the launch of two major products: the new CEREC Omnicam 3D intraoral camera and Schick 33 intraoral sensor.
Sirona Chairman and CEO Jost Fischer launched the CEREC Omnicam and new Schick 33 sensor by unveiling the products center-stage in front of thousands of enthusiastic customers and dental professionals. Attendees were then treated to detailed clinical presentations of the products from Sirona advocates, Dr. Sameer Puri and Dr. Andreas Bindl and dozens of other notable speakers and educators.
“The CEREC 27
and a half
Anniversary Celebration is another milestone event for Sirona,” remarked Mr. Fischer. “With the launch of two key new products, Sirona has once again demonstrated its commitment to investing in research and development in an effort to improve patient care and our customers’ practice lifestyle.”
In addition, more than 600 dental professionals arrived a day early on Wednesday, August 15
for Sirona’s CEREC Discovery and 3D Summit sales events. These highly successful peer-to-peer events provide a first-class educational experience, giving dentists the information they need to make an informed decision about incorporating in-office CAD/CAM and 3D cone beam technology into their own practices.
Other highlights of CEREC 27
and a half
- Sirona began broadcasting live video coverage from the event on Thursday and continues live coverage Friday on www.Sirona.com, and www.cereonline.com. Interviews are also available featuring Sirona executives and General Session speakers.
- Friday evening after the education program, comedy icons Steve Martin and Martin Short perform their unique live show, entitled “A Very Stupid Conversation.” The hour-and-a-half performance takes place this evening from 6-7:30 p.m.
- To wrap up the three-day anniversary, Sirona is hosting a VIP party on Saturday night from 7-10 p.m. The “Red Carpet Bash and a half!” is a celebrity/VIP-themed party at Las Vegas’s famous TAO Nightclub.
For more information about the event, please visit
, or visit
for up-to-the-minute coverage.
About Sirona Dental Systems, Inc.
Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit
for more information about Sirona and its products.