Directly Operated Stores & Franchised StoresNet revenues from directly operated stores were $4.9 million in the second quarter of 2012, representing a decrease of 18.9% from $6.0 million in the second quarter of 2011. The decrease was primarily due to a decline in the number of directly operated stores from an average of 118 stores in the second quarter of 2011 to an average of 109 stores in the second quarter of 2012, as well as a decrease in average store sales.
Mecox Lane Limited Announces Second Quarter 2012 Results
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