"We will continue to manage our business prudently through the second half of this year," added Mr. Gu. "The sector remains fiercely competitive, with e-commerce verticals vying to hold market share and brand position. We are confident that our strategic focus on preserving cash, improving operating efficiency and enhancing customer satisfaction will allow us to withstand these challenging market conditions and ultimately deliver value to our shareholders."Second Quarter 201 2 Results
Mecox Lane Limited Announces Second Quarter 2012 Results
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