This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SINA Management Discusses Q2 2012 Results - Earnings Call Transcript

Stocks in this article: SINA

As social media advertising is relatively new in China, it will take some time to educate the market. And in the meanwhile, we will need time to fine-tune the recommendation engine as user data accumulates. In addition to Weibo, online video advertising also contributed to the growth of advertising revenues this quarter, as revenues from online video grew by 126% in the second quarter, as compared to the same period last year.

As we entered into the third quarter, the advertising market continued to be soft. But with the help of London Olympic Games, as well as the more adoption of Weibo advertising, we expect that our advertising revenue growth will accelerate in the third quarter.

During the second quarter, we are pleased to see that the user base and the user activities for Weibo have all experienced strong growth, despite tightened regulatory environment. The total number of registered accounts for Weibo reached 368 million at end of June, up 13.6% from 324 million at the end of March. More importantly, the average number of daily active users, or DAU, grew by 21% from the month of March to the month of June and reached 26 -- reached 36.5 million. The average number of daily active users as a percentage for the registered account increased to 10% in the month of June, as compared to 9% in the month of March, a strong indication of increased user activeness for Weibo platform. Among the daily active users, 69% used the mobile terminals to access the Weibo in the month of June, as compared to 64% in the month of March.

While the overall market sentiment was still soft when we entered the second quarter, it is slightly better than we experienced in the first quarter. The time spent per active user per day increased slightly but remained at approximately one hour for the month of June for Weibo. During the London Olympic Games, Weibo played a prominent role in news reporting, content distribution, as well as user participation for Olympic-related topics and events.

Read the rest of this transcript for free on seekingalpha.com

3 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs