As social media advertising is relatively new in China, it will take some time to educate the market. And in the meanwhile, we will need time to fine-tune the recommendation engine as user data accumulates. In addition to Weibo, online video advertising also contributed to the growth of advertising revenues this quarter, as revenues from online video grew by 126% in the second quarter, as compared to the same period last year.As we entered into the third quarter, the advertising market continued to be soft. But with the help of London Olympic Games, as well as the more adoption of Weibo advertising, we expect that our advertising revenue growth will accelerate in the third quarter.
SINA Management Discusses Q2 2012 Results - Earnings Call Transcript
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