The results of our efforts are illustrated in the graphs on this slide; prior to initially branding in 2006, we commissioned independent research to determine baseline awareness of First Financial, in Ohio, in Indiana, which as you can see from this slide, was extremely well. Using consistent questions and methodologies we updated the study in 2009 and 2011. With the execution of our brand strategy we have experienced tremendous growth in our brand awareness exceeding 50% in Indiana and approaching 50% in Ohio; provided this growth in brand awareness need for our business. Throughout the business line presentations today you will hear today our executives speak directly to how the increased awareness is a key component of the strategies driving our sales and growth initiatives.First to put this in the minds of our business prospects. Second, we have to expand our market presence and market share in our key metropolitan markets and provides opportunities for us to successfully deepen client relationships and deliver solutions across multiple business lines. And finally, it allows you to tie our brand with a differentiated client experience.
First Financial Bancorp's CEO Hosts Investor Day Conference (Transcript)
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