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Facebook Falls: Should You Copy Reed Hastings?

Facebook does not issue guidance. It has not updated the public on the progress of its mobile ad sales, other than to say they're going well.

Insert bold reiteration here: Hastings is on Netflix's board. He knows something. He's not concerned over Thursday's noise-induced drop in the stock. Who knows what caused it? Panic selling related to lockup expiration selling or that selling itself (assuming it's taking place). I'm not sure it matters.

What does matter?

Despite the media-generated hysteria, many social media stocks are nicely monetizing the mass migration to mobile, as I pointed out Wednesday on TheStreet. Hastings knows this. He talks to the founders and CEOs in the middle of the transformation.

When you consider its worldwide dominance and incredible scale, you should wonder why investors, particularly long-term ones, would not put Facebook at the head of the mobile monetization line.

While I can't officially speak for Hastings, I think he expects a blowout quarter, which will render Thursday's mini-crash in FB a blip on the short-term radar screen.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

At the time of publication, the author was long FB.

Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
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