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Haier Adopts Spreadtrum's Smartphone Platform

 

SHANGHAI, Aug. 16, 2012 /PRNewswire-Asia-FirstCall/ -- Spreadtrum Communications, Inc. (NASDAQ: SPRD; "Spreadtrum" or the "Company"), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Haier, one of the global leaders in home appliances, has adopted Spreadtrum's 1GHz TD-SCDMA Android platform, the SC8810. The Haier HT-I617, a smartphone designed to address the needs of the mass-market consumer, has completed China Mobile's certification testing, paving the way for commercial launch through China Mobile channels.

"Haier has been honored as the world's largest home appliance brand for three consecutive years," Mr. Yu Zida, Senior Vice President of Haier, said, "As one of the global leaders for home appliances, Haier's strategy is to deliver high quality products at competitive cost. Haier HT-I617, which is based on Spreadtrum's smartphone platform, delivers an excellent consumer experience in a mass market device, enabling us to bring value to many Chinese consumers."

"We are pleased to collaborate with Haier to bring high quality and value to the mass market smartphone segment," said Dr. Leo Li, Spreadtrum's president and CEO.  "Haier brings superior expertise in the home appliance market. The availability of high performance smartphones with an excellent user experience, at attractive retail prices, will help further promote the rapid development of the TD-SCDMA market in China."

Spreadtrum's SC8810 integrates a 1GHz Cortex A5 processor, 3D/2D Mali graphics accelerator, a 5 megapixel camera sub-system and supports resolution up to WVGA and wireless connectivity including Bluetooth, WiFi and GPS. The SC8810 delivers low power multimode TD-SCDMA/EDGE/GPRS/GSM operations with dual-mode automatic switching and supports TD-HSDPA at 2.8Mbps and TD-HSUPA at 2.2 Mbps. The SC8810 is delivered with turnkey Android and systems software.

About Spreadtrum Communications, Inc.

Spreadtrum Communications, Inc. (NASDAQ: SPRD; "Spreadtrum") is a fabless semiconductor company that develops mobile chipset platforms for smartphones, feature phones and other consumer electronics products, supporting 2G, 3G and 4G wireless communications standards.  Spreadtrum's solutions combine its highly integrated, power-efficient chipsets with customizable software and reference designs in a complete turnkey platform, enabling customers to achieve faster design cycles with a lower development cost.  Spreadtrum's customers include global and China-based manufacturers developing mobile products for consumers in China and emerging markets around the world.  For more information, visit www.spreadtrum.com.



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