What Payment Could Really Become
This scenario envisions a cashless world in which every transaction is an electronic one. This will provide enterprises with efficiency and traceability, and consumers with convenience and security. The technologies on the 2012 Hype Cycle that will enable parts of this scenario include NFC payment, mobile over the air (OTA) payment and biometric authentication methods. Related technologies will also impact the payment landscape, albeit more indirectly. These include the Internet of Things, mobile application stores and automatic content recognition. The tipping point will be surpassed when NFC payment and mobile OTA payment technologies mature.
The Voice of the Customer Is on File
Humans are social by nature, which drives a need to share — often publicly. This creates a future in which the "voice of customers" is stored somewhere in the cloud and can be accessed and analyzed to provide better insight into them. The 2012 Hype Cycle features the following enabling technologies and trends: automatic content recognition, crowdsourcing, big data, social analytics, activity streams, cloud computing, audio mining/speech analytics and text analytics. Gartner believes that the tipping point technologies are privacy backlash and big data.3D Print It at Home In this scenario, 3D printing allows consumers to print physical objects, such as toys or housewares, at home, just as they print digital photos today. Combined with 3D scanning, it may be possible to scan certain objects with a smartphone and print a near-duplicate. Analysts predict that 3D printing will take more than five years to mature beyond the niche market. Additional information is available in "Gartner's Hype Cycle for Emerging Technologies, 2012" at www.gartner.com/hypecycles. The Special Report includes a video in which Ms. Fenn provides more details regarding this year's Hype Cycles, as well as links to the 92 Hype Cycle reports. Mr. LeHong and Ms. Fenn will provide additional analysis during the Gartner webinar "Emerging Technologies Hype Cycle: What's Hot for 2012 to 2013" today, August 16, at 10 a.m. EDT and 1 p.m. EDT. To register for one of these complimentary webinars, please visit http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=2054421&ref=Webinar-Calendar. About Gartner Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,200 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.