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Rediff Introduces Next Generation Mobile Enabled Business Email Service, Rediffmail NG Professional

Rediff.com India Ltd. (NASDAQ: REDF) today announced the official launch of Rediffmail NG Professional, the next generation mobile enabled e-mail service. This new offering builds upon Rediff’s initial introduction of Rediffmail NG in October 2010 and has new value added features targeted specifically at small and medium enterprises (SMEs) and entrepreneurs.

Like its predecessor, Rediffmail NG Professional works on a wide range of mobile platforms including Android, Symbian and Java as well as on almost all model phones in the India market, including low cost handsets with Mediatek platforms. Services are seamless between a SME’s or individual’s phone and PC and under their own, respective domain. This new business e-mail service offers five email boxes with a total storage of 1GB on their company domain and a web-based control system whereby the service administrator or owner of each business can easily set, manage and control email functions. This is critical for every growing business as it ensures emails are secured with their company even after an employee may leave as well. It also provides more effective ways in which to manage communications across the enterprise.

According to the Ministry of MSME, Government of India, there are an estimated 30 million micro, small and medium enterprises in India today. This represents a large and untapped market and Rediff has deployed a number of online and mobile-enabled services to reach this segment. Rediffmail NG Professional is simply the latest in Rediff’s portfolio and is designed to help the small and medium sized business community operate more effectively throughout the mass Indian market.

Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd., says, “We have introduced new features that provide individuals and SMEs a seamless experience across mobile phones and PCs, including instant and secure synchronization, multi-tasking capabilities, administrative controls, SMS and an always-on e-mail service that works on their own company domain. We believe this service will help millions of SMEs and individuals in India to project their professional identity through business email on their own domain.”

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