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Aug. 16, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has expanded its OnDemand Essentials contract with Stingray Digital, an innovative content provider and broadcaster focused on delivering high quality music content. The expanded relationship now includes access to the on-demand industry's measurement currency for The KARAOKE Channel. Rentrak also provides on-demand measurement for Stingray Digital's other on-demand properties including ConcertTV and Galaxie Music Videos on Demand.
The KARAOKE Channel offers the best karaoke experience online, for download, on TV or on mobile devices via a library of licensed, re-recorded hit songs in the style of today's top artists as well as the best known legends of the past in all music genres.
"We recognize the value of OnDemand Essentials measurement to help us improve our programming and to provide us with additional insight on the success of promotions," stated
Gary Pelletier, vice president of Marketing for Stingray Digital. "We have been satisfied users of Rentrak's services for ConcertTV and for Galaxie Music Videos on Demand, and it only made sense for us to add The KARAOKE Channel to the contract so that we can continue to improve the programming and effectiveness of our promotions on that service as well."
"As the currency in video-on-demand measurement, Rentrak is thrilled to expand our relationship with Stingray Digital as they continue to use Rentrak for their ad-supported, free-on-demand (FOD) networks to grow their business," said
Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak.
Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100% of the top-25 TV operators offering video-on-demand. Rentrak's extensive on-demand information is used by more than 170 network and studio clients.