Evolution Fresh today announced plans to open a juicery that will support 160 U.S. manufacturing jobs in Rancho Cucamonga, California later next year. Furthering its commitment to expand the availability of super-premium, cold-crafted juice, the company also announced new flavorful Evolution Fresh TM products that will arrive in select stores on the West Coast today.
New Raspberry Watermelon - the taste of fresh watermelon complemented with raspberries (Photo: Courtesy of Evolution Fresh)
High-Tech Juicery to Quadruple Production and Distribution Capacity
One month following Starbucks commitment to create hundreds of direct and indirect jobs with the construction of a new soluble coffee plant in Augusta, Ga., the company is now announcing plans to open a high-tech juicery that will significantly expand the production and distribution capacity of Evolution Fresh TM juices. The juicery, which is expected to be operational in late 2013, will produce Evolution Fresh TM juices currently made at its existing juicery in San Bernardino, Ca. All 120 San Bernardino partners (employees) have been offered positions at the new facility, with 40 additional partner positions expected to be created once the Rancho Cucamonga juicery is fully-operational.
“Our new juicery marks an important milestone as we continue to revolutionize the $3.4 billion and growing cold-crafted juice category,” said Jeff Hansberry, president, Channel Development. “It will more than quadruple our production and distribution capacity while continuing to deliver the flavor, vitamins, and nutrients of raw fruits and vegetables retained by Evolution Fresh’s innovative use of high pressure processing (HPP).”The $70 million, 260,000 sq. ft. juicery will be capable of peeling, squeezing, cracking and pressing approximately four to five times the amount of juice per year as the current facility using the company’s never-heated HPP technology. It will be Starbucks sixth manufacturing site in the U.S., adding to the company’s existing network of four roasting plants in Kent, Wash., York, Pa., Sandy Run, S.C., and Carson Valley, Nev. and a soluble coffee plant that is currently under construction in Augusta, Ga.