NEW YORK ( TheStreet) -- The digital wallet is coming, that's a definite. As the space is getting more crowded, though, it runs the risk of being driven by nothing but greed. That could hurt the space more than it helps.
Retailers Wal-Mart (WMT), Best Buy (BBY), CVS Pharmacy (CVS), Sears Holding (SHLD), Shell (RDS.A), Target (TGT) and a host of others are creating their own mobile payments network, known as a Merchant Customer Exchange to challenge the existing mobile payment systems.
The space is already crowded enough, with Google (GOOG), eBay's (EBAY) PayPal, Visa (V), MasterCard (MA), Square and others jockeying for position, and dollars. Even the telecom companies such as Verizon (VZ) and Vodafone (VOD) are in the space.
It's justifiable that these companies want a piece of the pie, and to not have to pay third-party providers. The space is expected to grow four-fold, from $172 billion in mobile-payment transactions this year to $600 billion by 2016, according to research firm Gartner.The "next big thing" is mobile payments. Everyone gets that. Just look at the deal Square signed with Starbucks (SBUX) last week. It brought the space to Main Street, in hopes that more people will become comfortable using the technology. Why Square Coming to Starbucks Is a Big Deal By offering this alternative, it keeps more money in-house, and the retailers can leverage what they already know about consumers shopping habits to provide a more pleasing shopping experience. What these companies don't realize is that the more entrants in a space, particularly one as sensitive as payments, the more it's going to confuse everyone. It could cause mobile payments to go from being "the next big thing" to being "the next big thing that wasn't." People are just becoming comfortable paying with services such as PayPal. By fostering more alternatives and hoping for change, it may backfire, and cause people to pay with change, instead of changing their pay habits. Interested in more on eBay? See TheStreet Ratings' report card for this stock. Follow TheStreet Tech on your wireless devices. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV