EBay's John Scheibmeir Is MagnaComm (Photo: Business Wire)
SAS, the leader in business analytics software and services, and Teradata, (NYSE: TDC), the data solutions leader focused on big data analytics and data warehousing, introduce the newest member of the partnership’s League of Analytic Heroes. John Scheibmeir, an analytic platforms architect with eBay Inc., the world's leading ecommerce company, with a global portfolio of businesses that enables hundreds of millions of people to buy, sell and pay online, is one member of a growing community of data scientists and database specialists.
Dubbed “MagnaComm” by Dr. Insight, the leader of the illustrious League of Analytic Heroes, Scheibmeir supports his eBay colleagues who are constantly working to improve the customer user experience of the world’s largest online marketplace. The eBay data environment is a fast-growing multi-Petabyte universe of transaction, customer and Clickstream detail-level data, and processes information generated from millions of shoppers visiting the site every day.
Scheibmeir’s heroics include sifting through and analyzing enormous data volumes moving at high velocity and racing through the eBay universe at clickstream speed – to compare the results of user experience experiments. Generating insights used for faster, better decisions and business execution, MagnaComm is truly an analytic hero.
Scheibmeir has evolved quickly to analytic hero status after joining eBay in 2009, when he was recruited to help launch eBay’s Teradata-based platform dubbed “Singularity,” and using SAS to run analytical methods in-database. He has helped scale the platform’s storage and processing capability, enabling eBay to increase the implementation speed of user experience improvements. From early in his career he knew he was destined to unlock great analytic capabilities.
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