Moving to the, right, the next segment is our performance segment. This is a segment where we have had our specialty carbons, our fumed silica and our master batch compound business. This is a business that sells to a variety of business, amongst which the adhesives industry, the sealants, coatings, plastics, toners and polishing slurries industries.
This is a business segment where applications development is key, new product introductions, value and use understanding, as well as the need for technology driven strong, long-term customer relationship approach.
Moving to the right, specialty fluids segment. Here we are in a very niche application of the drilling and completion fluids industry. This is going in oil and gas as well as applications. We have a very unique – actually we are the sole producer of cesium formate and we serviced our customers, we ramped our products to them and the application is very high end, high pressure, high temperature drilling situations.
Last but not the least, on new business segment is a technology driven segment with a variety of businesses that tend to be in high growth industries and application and here we are looking for profitable growth through the commercialization of new technologies.Quickly, our vision and our strategy where we are about delivering growth through leadership and performance materials and we have four strategic leavers. First one is about margin improvement where we are looking at yield, value pricing, portfolio optimization, as well as energy efficiency. We are looking at capacity expansion as a way to create value, with special focus on emerging markets, higher GDP type growth geographies. Now moving down to new products, we are a technology base company. We are about innovation, applications development, working closely with customers to develop new products and then finally we see value also in portfolio management and we are looking at projects that fit with our core competencies and tend to have leading technologies and also stronger market positions.
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