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WWE® And Party City “Help Make Wishes Come True”

WWE (NYSE: WWE) and Party City today announced an alliance to “Help Make Wishes Come True,” a joint initiative to support Make-A-Wish ®. Party City, the official party store of WWE, is currently conducting a nationwide in-store fundraiser through August 18 where customers can support Make-A-Wish with donations collected at any of the 750 Party City stores across the country. One hundred percent of the donations collected will benefit the organization with a minimum financial contribution of $75,000.

Party City and WWE Superstar The Miz ® will present a check to Make-A-Wish in the ring at SummerSlam ® Axxess at Nokia Plaza at LA Live on August 18.

“Our support of Make-A-Wish is inspired by the children that are the very heart of our business,” said Gerald Rittenberg, Chief Executive Officer of Amscan Holdings Inc. “We are excited to partner with WWE to help grant the wishes of children through Make-A-Wish and allow them the opportunity to celebrate life’s special moments with friends and family.”

WWE and its Superstars have been granting wishes for Make-A-Wish kids for more than 30 years. WWE and Make-A-Wish will continue their commitment to put smiles on the faces of courageous children and their families all over the world. Join WWE and help grant the wishes of children with life-threatening medical conditions by visiting wish.org to learn more.

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Party City:

Party City Holdings Inc., designs, manufactures, contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts and stationery and is North America’s No.1 party retailer with more than 750 company-owned and franchise locations throughout the United States, Canada and Puerto Rico. Headquartered in Rockaway, N.J., Party City became part of the Amscan Holding, Inc., family in 2005. With their worldwide facilities in Asia, Europe and Australia, as well as distribution centers in the Americas, the merger has made it possible to design, manufacture and distribute products in the United States and oversees. The vision of providing more party for less has made Party City the largest specialty party retailer and premiere Halloween destination in North America.

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