The Times Square Dunk Tank, the product of a collaboration between Clear Channel Spectacolor and JUXT Interactive, has been entertaining hundreds of visitors every hour since Memorial Day Weekend, but there are changes afoot.
One of the main components of the experience revolved around a contest aimed at finding new talent to replace the current face of the project, pin-up model and Oxygen TV’s
star Sabina Kelley. Judging duties were performed by Clear Channel, JUXT Interactive and Ms. Kelley herself who, after poring through numerous entertaining and talented entrants—including a self-proclaimed “merclown” (half mermaid half clown)—found a new star in Garden Grove, California’s Amanda Shaw.
Amanda had this to say about her win: “This is a wonderful opportunity and I am so glad to take part in it!” The student and model will be able to add “Dunk Tank star” to her resume when she makes her debut on the giant screen during Labor Day Weekend.
Introduced to the world on Memorial Day Weekend 2012, the “Times Square Dunk Tank” has already made a major impression on visitors.
Players vote for who they want to see dunked by tweeting either #DunkGirl or #DunkGuy, and watch as their tweets are broadcast on the oversized HD screen. Once the votes are tallied and a dunk winner/victim chosen, he or she awaits atop the dunk plank as the crowd slaps, bumps and bats a floating virtual ball until it finds its way to the target and sends the dunkee into a gleaming pool.
The Dunk Tank billboard is the latest, most advanced demonstration to date of how billboards are interacting with social media and using gesture recognition innovations to transform the medium into a new form of advertainment.
JUXT, based in Newport Beach, California, concepted, designed, and developed the experience, leveraging OpenFrameworks, OpenCV, real-time Twitter integration, and a Facebook-based photo retrieval system to bring new meaning to the word immersive.