Vringo, Inc. (NYSE MKT: VRNG), a company engaged in the innovation, development and monetization of mobile technologies and intellectual property, today announced the launch of its preloaded Facetones™ product on the Grand X, the latest Android mobile device released by the ZTE Corporation (H share stock code: 0763.HK / A share stock code: 000063.SZ), the largest handset maker in China and fourth-largest globally. These handsets are on sale in UK, Turkey and some Asian countries.
Vringo's Facetones™ mobile application integrates with Facebook® and provides a new way to get automatic, visually exciting social content each time a user makes or receives a phone call or text message. Vringo's technology is one of the first mobile social experiences being embedded on select Android mobile handsets manufactured by ZTE and immediately available to consumers when they start using their new phones.
"Our partnership with ZTE, and the launch of the Grand X featuring Facetones™ as an embedded product, introduces an exciting new era for Vringo," said Andrew Perlman, Chief Executive Officer of Vringo. "Making Facetones™ available as a preloaded offering is the most effective way to reach our prospective customers and helps drive the virality of our apps. Additionally, licensing preinstalled software represents an important model for monetizing our mobile social applications."
"We are pleased to be the first to provide consumers with the unique out-of-the-box experience that Vringo's new Facetones™ application offers," said Ao Wen, Deputy GM in charge of Europe Handset Business. "The Grand X provides a high-end experience for young, cost-conscious consumers, and Facetones™ enhances the value to our target audience with a cool social call experience from the first time you turn on the phone."
"We've embraced the increasing demand for innovation and differentiation in a highly competitive mobile market," said Josh Wolff, Senior Vice President for Partner Solutions at Vringo. "Our latest launch in cooperation with ZTE is not only a proud business milestone but also a powerful demonstration of our ability to achieve and accelerate product realization on a global scale. Bringing our world-class technology and customized solutions to leading handset manufacturers remains a primary strategic goal for Vringo in the years ahead."