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Sirona To Launch New Schick 33 Sensor The Next Generation Of Intraoral Digital Radiography

Sirona Dental Systems, Inc. (NASDAQ: SIRO) the dental industry’s innovation and technology leader, is proud to announce the launch of Schick 33, a new intraoral digital sensor and image management system. Schick 33 is the most advanced sensor in dentistry, delivering an unparalleled combination of high-resolution images, dynamic image management, and it integrates with existing Schick systems.

High Resolution Imaging

Schick 33 provides dentists with unsurpassed image quality. This new intraoral digital sensor, which has a theoretical resolution limit of 33 line pairs, the highest available on the market, is paired with newly enhanced imaging software that enables dentists to review, store and share images from a variety of clinical perspectives. This combination of enhanced hardware and software provides the dentist with the best possible image quality.

Unsurpassed Image Management Flexibility

Schick 33’s powerful image enhancement software provides practitioners with an unprecedented level of control over enhancements and customizations to its digital images.

Compatible with Existing Schick Systems

Developed to help dentists integrate new digital technologies that can grow with their practice, Schick 33 utilizes the same replaceable cable and remote module design as the Schick Elite sensor. Schick 33’s ability to seamlessly integrate with existing Schick platforms makes it an ideal choice for any practice.

“Schick 33’s design accommodates the unique needs of every clinician, allowing them to easily optimize their images to their own individual preferences,” says Kevin McNulty, Executive Vice President, Sirona Dental Systems, LLC. “Equally important, by providing flexibility to choose the appropriate sensor size and configuration, Schick 33 can significantly enhance the patient experience as well.”

Schick 33 is exclusively sold and serviced in the United States and Canada by Patterson Dental Company. For an in-office demonstration or more information please contact your local Patterson representative, branch office, or call 1-800-873-7683 today.

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.



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