While we made from time-to-time have custom digital signage opportunities and revenue contributions, going forward we expect the majority of our digital signage product revenue to come from standard products and our overall digital signage product growth rate to increase as we no longer have the drag of the reduced custom signage product revenue to contend with.
And the third important part of driving that standard digital signage product growth going forward is the expansion of our product portfolio with innovative leading-edge products that appeal to a variety of customers. In third quarter we made some significant progress towards expanding our portfolio. We shift our first Planar Mosaic system, which is a new offering leveraging our Matrix platform and extended it to applications where Matrix could not reach easily such as broad uses of flat panels in architectural designs.
In addition, we added a new family of very unique large signage flat-panel monitors in the UltraLux series. This family includes a one of a kind sleek industrial design, a number of great features for digital signage installers and comes in 60, 70 and 80 inch diagonal sizes. We see these products being deployed into digital signage applications that demand large size displays and where having the sleek design as a valued part of the digital signage deployment. We already have a number of orders for this new offering and we will begin shipping this product in the fourth fiscal quarter.
We also launched our first transparent LCD product with the introduction of our LookThru 32 inch transparent LCD display case. This product will help customers display their merchandise inside of a display case and to deliver marketing messages on the transparent LCD that fronts the case, and offers retailing customers a new way to display and market their products. All in all with the strong quarter for our digital signage products not only in revenue performance but in the new offerings we made progress on which position us for continued growth in the future.Read the rest of this transcript for free on seekingalpha.com