This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Frito-Lay Announces New Resources To Make Gluten Free Snacking A Cinch

PLANO, Texas, Aug. 13, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the launch of a gluten free recipe section on its corporate website ( www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos Original corn chips and Tostitos Scoops! tortilla chips.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow. Frito-Lay developed a gluten free validation process with input from the Food Allergy Research and Resource Program (FARRP) for testing ingredients and finished products to ensure they contain less than 20 parts per million (ppm) of gluten before making a "gluten free" claim. This level is in accordance with the limit set forth by the FDA in its Proposed Rule for Gluten Free Labeling (2007).

To offer its gluten free fans delicious recipes that include ingredients everyone will enjoy, Frito-Lay partnered with Recipe ReDux, a network of registered dietitians and healthy food bloggers. During National Celiac Disease Awareness Month in May, Frito-Lay sponsored a week-long recipe challenge asking Recipe ReDux members to develop gluten free versions of traditional appetizers and meals usually off limits to the Celiac Disease and gluten sensitive communities, and that incorporate at least one of Frito-Lay's gluten free products. Recipe ReDux members submitted mouth-watering recipes ranging from 'Blue Corn Chip Crusted Cauliflower Gratin' to 'Chocolate and Potato Chip Cookies' to 'Chicken Mexicano with Nectarine-Avocado Salsa.'

"We know gluten free eaters often feel their options are limited.  Frito-Lay hopes to bring some deliciousness to gluten free snacking. We're offering fans a variety of gluten free recipes and letting them know many of their favorite Frito-Lay snacks can still be a part of a gluten free lifestyle," said Danielle Dalheim, registered dietitian and associate principal nutrition scientist, Frito-Lay North America.

Frito-Lay also recently partnered with "Gluten Free Girl," Shauna James Ahern, to provide tips for gluten free living. Ahern founded the popular online resource 'Gluten Free Girl and The Chef' ( http://glutenfreegirl.com) and offers daily recipes and gluten free lifestyle advice for the Celiac Disease and gluten sensitive communities.

"Many people I've spoken to over the years mistakenly believe they have to give up their favorite foods when they are diagnosed with a gluten sensitivity or Celiac Disease," said Ahern. "I'm glad companies like Frito-Lay are taking the time to responsibly validate their products as gluten free and going the extra step to provide fun alternatives to our favorite recipes."

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,979.13 +59.54 0.35%
S&P 500 1,986.51 +4.91 0.25%
NASDAQ 4,526.4820 -1.0320 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs