To supplement its financial results presented in accordance with IFRS, management will make reference to certain non-IFRS financial measures which the Company believes provide meaningful additional information to understand Sky-mobi’s operating performance. A table reconciling non-IFRS financial measures to the nearest IFRS equivalent can be found in the earnings press release issued yesterday.
For those of you unable to listen to the entire call, a recording will be available via webcast at the Investor Relations section of Sky-mobi’s website at www.Sky-mobi.com/en.
And now it’s my pleasure to turn the call over to Sky-mobi’s CEO, Mr. Michael Song.
Thank you, Elaine. Welcome everyone and thank you for joining us today to review our fiscal first quarter 2013 results. We made significant progress in the smartphone market while maintaining strong revenue and cash flow from our feature phone business. We remained the market leader in China’s feature phone market, experiencing a revenue decline of only 7.6% compared to the overall industry estimate of about 25%. This was due to increased revenue contributed from our game-based mobile community and improved ARPU following the launch of several new games.