Revamped Ford Certified Pre-Owned Vehicle Program Yields 29 Percent Growth; Improves Residuals, Dealer Profits

DEARBORN, Mich., Aug. 13, 2012 /PRNewswire/ --

• Ford Motor Company is on pace to realize a 29 percent growth in Certified Pre-Owned (CPO) vehicle sales this year versus 2011

• Revamped Ford and Lincoln CPO programs launched in February 2012 offer increased warranty coverage duration, more inspection points and enhanced Roadside Service

• Robust CPO programs can help improve residual values, enhance dealer profitability, bring more new customers to Ford and Lincoln dealerships and may ultimately result in lower ownership costs for customers

Ford Motor Company  (NYSE:  F) is on track to realize a 29 percent growth in Certified Pre-Owned (CPO) vehicle sales this year versus 2011.

The rise in sales comes on the heels of a major revamp of the CPO program, and according to John Felice, general manager, Ford and Lincoln Sales, it represents a win-win-win for Ford Motor Company, its dealers and, most importantly, its customers. 

"A robust CPO program keeps more vehicles in the dealer network. It improves residual values, enhances dealer profitability, brings more customers to Ford and Lincoln lots, and ultimately results in lower vehicle costs for consumers," Felice says. "As sales of our new products continue to grow, so will the demand for high-quality, low-mileage pre-owned Ford and Lincoln vehicles. That's why we work very closely with our dealers to invest in our CPO program and make it even more competitive."

Customers who buy CPO Ford Motor Company vehicles now receive a 12-month/12,000-mile comprehensive limited warranty coverage, compared to the three-month/3,000-mile warranty coverage previously offered. And the powertrain warranty has been improved from a six-year/100,000-mile to a seven-year/100,000-mile limited warranty coverage. Customers receive seven years of Roadside Assistance and free Sirius Radio for three months on equipped vehicles.

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